Serifa + Font Information

Serifa was created by Adrien Frutiger in the year 1964. Frutiger is quite the famous type designer. He is also known for creating the following fonts: Univers, Avenir, President, Apollo, Versailles, Vectora, and Glypha. In fact, Frutiger based Serifa off of his previous-made font, Univers. Serifa is considered a serif typeface, and even more specifically, is is labeled as a slab serif (or Egyptian) typeface. Slab serifs utilize thick, block like serifs throughout their letterforms. Within Serifa, there are six family members: Serifa Bold, Serifa Black, Serifa Italic, Serifa Light, Serifa Light Italic, Serifa Roman, Serifa Bold. 

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An Old Style typeface has slander ascender serifs. There is not much contrast between the thick and thin strokes in these typefaces. Some old style typefaces include: Garamond, Minion Pro, and Perpetua. 
A Transitional typeface, such as Baskerville, Century, and Time, has a primarily vertical stress and had more refined thin strokes. Thick-to-thin relationships are exaggerated, and brackets are lightened
Modern typefaces are characterized by a distinguishing contrast between thick and thin strokes. Modern typefaces also have flat serifs. Here are a few examples: Didot, Bodoni, and Linotype. 
San Serif typefaces, such as Arial, Futura, and Tahoma,  do not have small projecting figures known as "serifs" shooting out from the letterforms. 
A Slab Serif typeface uses very thick and blocky serifs. Some slad serif typefaces include the following: Rockwell, Memphis, and Archer. 

Stroke Weight is the certain amount of thickness a letterform has. For instance, several fonts have the options of "light," "regular," or "bold." Users are able to pick a thickness for letterforms based upon those options. 


The Axis, or Stress, of a letterform is the horizontal, vertical, or even diagonal line going across the letter to show the transition from thick to thin lines within that particular letter. You find the stress of letters by drawing a line through the thinnest parts of the letter. 

Small caps are uppercase letters; however, they are drawn at lowercase scales. 
Lining Figures are when all figures are same the height. 
Non-aligning Figures are when figures don't line up neatly on the baseline. The figures have ascenders and descenders. 
Ligatures are two or more letters that combine into one character. Often happens with "tt" ft" "fi"

Type Measurement is how type is measured. Type is measured by its height and its width. The height of type is usually all the way up to the cap height from the baseline (unless there are ascenders and descenders). The width of type varies depending on the typeface and the certain family chosen within that typeface. 

Baseline is the bottom line where all letters are anchored. 
X-Height is the middle line that all lower case letters reach, typically exemplified by the letter x. 
Cap Height is the top line where all capital letters reach.
Ascender is the stems on letters such as b and h that extend above the cap height line. 
Descender parts of the letter that extend below the baseline.
Arm the horizontal stroke on some characters that does not connect to a stroke or stem at one or both ends
Leg  The lower, down sloping stroke of the K and k is called a leg.
Tail descending, decorative strokes on letters such as Q, R, or y
Eye enclosed circle of the lowercase e
Apex  A point at the top of a character where two strokes meet.
Crossbar horizontal stoke across letters such as H and A
Counter circular enclosed section of negative space, a d s o
Bowl The curved part of the character that encloses the circular or curved parts (counter) of some letters such as ‘d’, ‘b’, ‘o’, ‘D’, and ‘B’ is the bowl.
Ear decorative flourish found on upper right side of bowl.
Loop The enclosed or partially enclosed extenders on cursive ‘p’, ‘b’, ‘l’, and similar letters