Process Post #3

Welp, it's the end of class so I thought I'd share my process for the day.

Here are nine different explorations that I brought into class today:

In class, we did a coin flip exercise, and surprisingly, it turned it pretty cool for me. Here's what I ended up with:

I didn't expect for something to come up that I actually enjoyed, but hey, that's what experiments are for! I attempted to revise and see what happened, and I don't like it near as much.

Anywho, in class I messed around with more orderly and simple cereal box layouts because that's something I  haven't experimented with much. Here's what I accomplished:

Just wanted to play around a little bit. I like the first one a lot more than the second one, so far.

So for next class I'm going to have three, revised, fully-mocked up cereal boxes! Whoop whoop so exciting. I'll post another process post with those 3 boxes, hopefully, by the end of the week.

Process Post 2

So over the weekend, I worked on the cereal boxes. I designed some stuff on the computer, and some are DEFINITELY better than others. Here is what I've come up with:

---Comfort---

---Energy---

---Order---

I also was really wanting to get away from the computer and experiment with some different stuff. I decided I would try out some hand lettering and watercolor. I think some of these work nicely, and of course, not all of them work well. They can't all be perfect right?!

---energy---

---comfort---

---order---

Project One: Process Post #1

Hello!

Project 1 has begun! I have done quite a bit of exploring and experimenting. I first started off by picking out the  attribute words that each of my cereal boxes will live by. I decided on the following:

Comfort

Energy

Order

I also looked up several different definitions for each word, and these were my favorite definitions that I found:

Comfort: to soothe, console, or reassure; bring cheer to

Energy: forcefulness of expression: an adequate or abundant amount of such power

Order: proper, satisfactory, or working condition: methodical or harmonious arrangement

From there, I continued to make mood boards for each word. I scrolled through Pinterest for like two hours and it was so great. 

Comfort Mood Board:

When it comes to this particular mood board, I wanted something cozy and relaxing to look at. Since the cereal boxes will be type-based, I decided that the UltraLight Helvetica Neue font would be perfect. It's delicate, yet consoling at the same time, and by combining that font with a comfortable color palette I thought it would be set. 

Energy Mood Board:

Whenever I think of energy, I think of bright, fun colors and experimental type. I know that for the project we are supposed to pick from the approved font list, which I plan on doing, but I want to have some fun with the type similar to what the bottom left picture looks like. I think I can achieve an energetic cereal box by using a combination of a bold font and bright colors to create power and energy.

Order Mood Board:

When I think of the word "order," I think of simple and organized. So with this mood board, I just wanted to use a traditional black and white color scheme because if I were to use other colors, it wouldn't feel less organized. That way I can make things very cut and dry and easy to understand. I also thought the perfect font for order would be Didot. Didot feels very proper and methodical. It brings a sense of form to whatever you place it on. 

I also found some inspiring typographic package designs as well:

After looking at inspiring things, I decided I would go ahead and take a stab at creating a template and making some iterations. I wanted to get ahead and get started on the next homework assignment. Let me tell you though, it was MUCH more difficult than I anticipated. I'm looking forward to creating (hopefully more successful) iterations over the weekend. I'll post them for the next process post!

Hey y'all I'm back & let's talk David Carson

Well, break is over. 

So here I am! Judging from the looks of it, this semester will be a challenging one, but I'm really excited to continue to grow as a designer and see where this semester takes me.

Anywho with that being said, here's a little snippet about David Carson. I have actually never heard of Carson before until I was sitting in class today. While watching his TED talk, he covered a couple of things that really stood out and stuck with me.

First off, at the very beginning of his talk he talks about the difference between two "no parking" signs. One sign said "no parking" in large, handwritten graffiti letters, and the other sign had tiny, worn mechanical-looking letters. Carson clearly said, "which one would you park in, if you had to park in one?" He laughed and made a joke about how the graffiti sign looks as though the person who wrote it is a little more dangerous than the sign with the smaller font. I couldn't help but agree with him! It's pretty crazy how you can look at a design and an envision exactly what the creator is like. That goes to say that putting yourself behind your work is what makes your designs memorable and unique. As cheesy as that sounds, I thought the situation Carson gave was a perfect example of that.

I also thought that his take on intuition was interesting. Carson pointed out that he thought intuition was the most important ingredient in design. The idea of an answer popping into your head once you have stopped thinking about it was once a foreign concept to me. Until I was in design, and I started having those intuition moments. I've realized how important it is to step away from a project sometimes, especially if it's frustrating you. Whenever I've taken a step back, I've had intuition moments where all of a sudden the answer comes to me instead of me forcing out an answer that doesn't work as well.