Thursday, April 23, 2015

Journal Entry: Jakob Trollback

After watching Jakob Trollback's series of videos, I'm feeling inspired. He made a lot of interesting, valid points, and quite a few really stuck out to me as I was listening. Trollback started off as a DJ, and he was self taught. Once someone handed him a Mac, he began to design. He's done all kinds of things, but today, he's best known for motion design. 

An interesting point that Trollback discussed was when he referenced design as a "language." He talked about how It's good to learn a new language, and design is a great language to learn. It's good to find a different, more unique way to communicate with other people, and design is a medium in which people can do that through.  When it comes to this new language, eventually, you want to make sense of what you're saying. There's two ways in which you can make an impact:

1. Emotional messages can work, but better yet....
2. Participation is key

After letting those thoughts sink in, I can't help but agree with Trollback. Design is a special language, but it's necessarily good unless the designer knows how to communicate with it. The best way to get through to people is through emotion and participation. This way, viewers are actively engaging in your designs, that is something powerful. 

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